What I soon discovered was it's not enough to simply be talented at what you do, or be passionate about helping people (which I am!); you have to be able to market that talent to other people.
My lack of marketing know how AND CLARITY about my true value meant I was forced to watch in frustration as less talented competitors won all the business.
That's when I decided I didn't have all the answers and there had to be a better way. So I completely immersed myself in learning everything I could about running a business. I spent a fortune on books, training, masterminds and private coaching to finally discover what truly works, and more importantly, what doesn't work.